Packaging design is one of the most critical parts of overall branding and marketing for a product. It's the first impression, the tactile link between consumers and the physical product, and a potent communicator of the brand's message. Much like a book is often judged by its cover, the visual and sensory cues that packaging provides can make or break a sale.
In this extensive guide, we will explore 10 influential packaging designers who have shaped the aesthetics of products across various industries.
10 Great Packaging Designers You Can Hire
The following list highlights 10 packaging design maestros who have stood out for their exceptional creativity, groundbreaking concepts, and strategic branding executions:
1. Wells Collins
Wells Collins excels at creating striking package designs that make products stand out. He designs everything from playful, colorful wrappers for snack foods to sleek, simple boxes for health products, and even beautifully detailed beer cans. His versatility makes him an ideal choice for businesses looking to refresh their brand and packaging.
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2. Alex Spenser
With an eye for vibrant hues, Alex Spenser's packaging designs stand out on any shelf. His use of bright colors paired with ample white space makes each product look fresh and contemporary. As an expert in Adobe Creative Suite, Alex is capable of tackling diverse projects from unique font creation to photo editing. If you need a design imagined, chances are, Alex can make it a reality.
3. TheDieline
TheDieline is a popular Instagram account where you can check out the latest and most creative packaging designs from all around the globe. Looking to make your brand's packaging stand out? Follow TheDieline to see fresh, bold ideas and special designs that are changing the game for both in-store and online shopping packaging.
4. Victoria Rudi
Victoria Rudi is an experienced packaging designer who graduated from the Ecole Superieure d'Art de Nancy in France. She specializes in creating logo design, packaging, and different types of printed materials. Her work is known for its clean, classic style. If you need professional-looking packaging designs, you'll find a lot of great ideas in her collection.
5. Lisa McCormick
Lisa McCormick is a freelance graphic designer whose creative touch is found on everything from GIF stickers to clothing designs, food packaging, drink labels, murals, and even vehicle wraps. She focuses on different illustration styles, graphic design, painting, and branding, with a strong love for lively colors and the charm of handcrafted imperfections that bring joy and playfulness to her work.
6. Lola Téllez Domínguez
Lola Téllez Domínguez is a talented product packaging designer. She creates lovely, eye-catching packaging with a romantic and vibrant style. Her designs feature beautiful fonts and detailed mockups that can really draw attention at marketing events. For high-quality products or to make an ordinary item stand out, consider hiring her for product packaging.
7. Flavia Santos
Flavia Santos is senior graphic designer with over 20 years of designing under her belt. For those in need of a full brand identity design – from marketing printables and social media visuals to unique product packaging – teaming up with Flavia can be a smart move. Her vast experience in the field equips her well to handle diverse design challenges including product packaging.
8. Ognjen R.
Ognjen R. is a branding expert and package designer who favors a modern, minimalist style. He's skilled in creating brand identities and packaging. If you're looking to update your brand's look with some fresh, straightforward designs, Ognjen's work could give you some great ideas.
9. Matt Thompson
For those who enjoy old-fashioned style, Matt Thompson is one of the top packaging designers. His portfolio is full of old-school packaging – think classic lettering, fun mascot logo design, and package designs that take you back in time. He shines in bringing a touch of the past into his design work.
10. Kevin Kroneberger
Kevin Kroneberger is an adept brand identity designer with a passion for crafting bespoke package design, custom typography, and creative illustrations. If you're looking for product packaging that will make your products stand out on the shelves, Kevin is definitely worth considering.
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The Power of Good Product Packaging Design
The right product packaging can captivate an audience and convey a brand's value proposition without a whisper of text. It combines graphic design, structural engineering, and marketing to ensure a cohesive and powerful brand experience. An innovative package design is not only visually appealing but also user-friendly, eco-friendly, and capable of withstanding the rigors of shipping and shelf life.
Good product packaging design is functional, eye-catching, and sustainable. It embodies the ethos of the product it houses, resonates with the target audience, and ultimately, drives purchase intent. The world’s most celebrated brands are a testament to the power of product packaging design to build recognition, loyalty, and an enduring legacy.
What to Look for in Packaging Designers
When searching for a packaging designer, it's essential to consider their style and expertise. Each designer has a unique creative process, skill set, and design aesthetic that sets them apart from the rest. Some designers have a knack for creating minimalist designs that exude sophistication, while others specialize in playful and vibrant packaging that appeals to children.
It's also crucial to look for experience and a proven track record in the packaging industry. A skilled packaging designer will know how to balance creativity with practicality, ensuring that your product stands out while still being functional and cost-effective. They should also be well-versed in the latest industry trends, materials, and technologies to stay ahead of the curve.
Additionally, a good packaging designer should have strong communication skills and be able to understand and execute your vision for your product. They should listen to your ideas, provide valuable insights and suggestions, and work collaboratively with you throughout the design process.
How to Hire a Packaging Designer
Finding a packaging designer who’s the perfect fit for your company requires a strategic approach:
Portfolio Review
Begin by reviewing the designer's portfolio you are interested in. Pay attention to the range of work, the quality of presentation, and diversity of materials used.
Conducting Interviews
Interview shortlisted candidates to determine their communication skills, understanding of your brand, and their ability to translate your vision into packaging design.
Checking References
Always ask for references and follow up on them to gain insight into a designer’s work ethic and the success of past projects.
Onboarding Process
Develop a thorough onboarding process that establishes clear expectations, timelines, and goals for the designer.
Why Packaging Designers are Crucial to Brand Success
The role of a packaging designer goes beyond mere product protection. It's about creating an experience, telling a story, and forging an emotional connection with the consumer. With the potential to be your brand's silent salesperson, the best packaging designers understand the value of their work and the impact it can make. Whether you are a seasoned graphic designer looking for inspiration or a brand manager looking to hire a packaging designer, this list serves as a testament to the artistic talents energizing the world of brand packaging.
Frequently Asked Questions
1. What does a packaging designer do?
A packaging designer creates the exterior of a product, which includes choices in material, form, color, imagery, and font applied to the packaging. Their job is to create packaging that is not only aesthetically appealing but also functional and cost-effective.
2. How much do designers charge for packaging design?
Designers can charge from $200 to $3000+ for a packaging design project depending on the complexity and scale of the project. Factors such as the designer's experience, client budget, and timeline also play a role in determining their fee.
3. How do I find a packaging designer?
You can find a packaging designer through freelance graphic designer websites such as Behance, Fiverr or Dribbble. You can also reach out to design agencies or ask for recommendations from other business owners who have worked with packaging designers.
